| Titulo | The Pilsen Extra Moustache - Save the Beer |
| Agência | Grey Group Argentina |
| Campanha | Save the Beer |
| Anunciante | AB Inbev |
| Marca | Pilsen Extra |
| Data da primeira Transmissão/Publicação | 2022 / 4 |
| Sector Empresarial | Cervejas, sidras |
| Filosofia | According to different studies*, at least 1.2 million litres of beer are wasted every year as they get trapped on facial hair, with about 0.56 millilitres getting stuck in the beard per sip. To tackle the issue and save the beer, Pilsen Extra, the AB InBev beer of “pure malt with the perfect level of creaminess”, has created a new moustache style which made the front page of magazines in LATAM. The beer brewer, along with creative studio Grey Argentina, teamed up with the finest barbers to fashion a special facial hairstyle that leaves clear a very specific area of the upper lip where beer drops tend to accumulate. The campaign kicked off with the best-known anchor and TV presenter, Rubén Rodriguez appearing on air with his nation-famous moustache strangely trimmed, raising all kinds of comments and rumours that ended up on the front page of national newspapers. A couple of days later, the country finally discovered the truth about Rodriguez´s special style and his personal commitment to the against-beer waste crusade held by Pilsen Extra. At this point, all were invited to join the cause and go to the coolest barbershops in town to get the Pilsen Moustache for free. Furthermore, they could head to any of the pubs in town with their newly styled moustache to ask for their complimentary Pilsen Extra to be enjoyed without wasting any drop. With less than a week of the campaign on-air, social media engagement of people adopting the moustache and claiming their free beers shows that what started with a buzz is now becoming a trend. Converting this beer-loving nation into the first country in the world united to save their beloved drink. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Director de publicidade | Bruno Yuli |
| Chief Executive Officer (CEO) | Denise Orman |
| President | Diego Medvedocky |
| Chief Creative Officer | Hernan Kritzer |
| Chief Creative Officer | Alejandro Devoto |
| Director criativo | Juan Ure |
| Director executivo criativo | Gonzalo Montaña Fernandez |
| Director criativo | Emiliano Cortez |
| Director criativo | Alejandro Rattenbach |
| Head of Art | Diego Urbano |
| Director de arte | Victor Opazo |
| Director de arte | Leandro Mingrone |
| Redator | Agustin Rodriguez |
| Redator | Juan Carnelos |
| VP of Client Services | Agustin Castellaños |
| Group Business Director | Valeria Cerda |
| Business Leader | Romina Dono |
| Head of Strategy | Romina Perrone |
| Chefe de produção | Pablo Molina |
| Produtor da agência | Maximiliano Ibarra |
| Produtora | Guaraní Films |
| Realizador | Juanma Montero |
| Realizador | Matias Sasias |
| Chief Executive Officer (CEO) | Gustavo Vera Hernaez |
| Produtor executivo | José Luis Cabruja |
| Produtor executivo | Lara Pombo |
| Chefe de produção | Noelia Romero |
| Assistant Director | Bruno Rubiani |
| Cinematografia | Diego De Garay |
| Cinematografia | Nicolás Nagy |
| Director de arte | Liza Rubiani |
| Customs | Lia González |
| Pós produção | Maxi Daenz |
| Production Coordinator | Gustavo Vera |
| Audio Post Production | Suena Polenta |
| Audio Post Production | Fede Amaya |
| Audio Post Production | Matías Berdiales |
| Colorização | Lutbox Post |
| Colorist | Ken Cabello |
| Photographer / Retoucher | Javier Valdez |
| Equipments | Lemon Cine |
| Anamorphic Lenses | Cabruja Films |
| Approval Client | Guillermo Martinez |
| Approval Client | Bruno Yuli |
| Approval Client | Cecilia Rojas |
| Approval Client | Hyrum Espinola |
| Approval Client | Amhed Buzarquis |
| Approval Client | Lucas Cabrera |