Titulo | SportsCenter Emoji-Fied |
Agência | Leo Burnett Tailor Made |
Campanha | SportsCenter Emoji-Fied |
Anunciante | Samsung |
Marca | Samsung Galaxy S9 |
Data da primeira Transmissão/Publicação | 2019 |
Sector Empresarial | Telemóveis e pagers |
Filosofia | Samsung launched the Galaxy S9 smartphone with an innovative app that transforms anyone into a personalized emoji. To show this innovation, we had an intervention on ESPN's SportsCenter and transformed the anchors into emojis. Live. In other words, for the first time ever, the most-watched sports program in the world was presented by emojis. An innovative way for Samsung to launch a product in an entertaining way. |
Tipo de Mídia | Interatividade |
Comprimento | |
Account Manager | Raphael Chiorino |
Chief Creative Officer | Marcelo Reis |
Director de arte | Breno Ribeiro |
Director de arte | Ivan Loos |
Production Company | Animuz |
Media Placement | ESPN |
Creative Vice President | Wilson Mateos |
Creative Director | Pedro Utzeri |
Creative Director | Vinicius Stanzione |
Redator | Fabio Nagano |
Redator | Henrique Zirpoli |
Agency Producer | Dudi Ciampolini Bourroul |
Editor | Chrystian Danucalov |
Editor | Jack La Noyée |
Editor | Matheus Basilio |
Account Lead | Fabio Brito |
Account Director | Mariana Nunes |
Client | Loredana Sarcinella |
Agency Production Director | Maria Fernanda Moura |
Media Vice President | Andrea Hirata |
Media Director | Heloisa Goldman |
Media Manager | Alexandre Suzuki |
Media | Thais Miranda |