Juan Ricardo Alvarez Valdivieso
Planning Director at Inbrax
Santiago, Chile
TituloFootprints of Extinction
Agência
Campanha Footprints of Extinction
Anunciante WWF
Marca WWF Chile
Data da primeira Transmissão/Publicação 2021 / 4
Sector Empresarial Questões ambientais e animais
História WWF Chile, in its educational role and being part of society, bets on education as a powerful tool for transformation. Through it, behavior changes can be inspired, and it serves to promote environmental awareness in collective learning spaces. Due to the pandemic, the collective instances were not possible to articulate; which forced children to learn virtually from their homes. The objective of this campaign was to enhance the role of WWF Chile by generating an accessible and safe educational experience for children, launching "Footprints of Extinction" (Huellas de Extinción), a virtual museum that gives visibility to some species that are already extinct or on the verge of disappearing, in order to educate to future generations and raise awareness.
Tipo de Mídia Case Study
Comprimento
Chief Creative Officer
Chief Executive Officer (CEO)
Director criativo
Redator
Redator
Director de arte
Director de arte
Director de contas
Planeador
Pós produção
Pós produção

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