Jeep - "Jeep Code"

Publicis

Publicis Toronto, Canadá

1304

Marca: Jeep
País: Canadá

Anunciante: Stellantis

Titulo	Jeep Code
Agência	Publicis
Campanha	Jeep Code
Anunciante	Stellantis
Marca	Jeep
Data da primeira Transmissão/Publicação	2022 / 4
Sector Empresarial	Automóveis 4x4
Filosofia	Jeep has just launched their new campaign ‘Jeep Code’ by Publicis Toronto. The average Jeep buyer is typically a Boomer or a Gen Xer. To target younger generations who have been buying more vehicles during the pandemic, Publicis Toronto developed an innovative marketing campaign, Jeep Code - transforming every Jeep grille into a barcode, powered by Snapchat. Jeep Code is a first-of-its-kind technology that allows every Jeep’s seven-slot grille to be scanned using a Snapchat lens to identify the particular model, show its price and inventory nearby, and launch the buying process. The result? An entertaining and informative introduction to Jeep Code that attracts younger buyers and helps to connect them to the right vehicles in their area.
Tipo de Mídia	Case Study
Comprimento	93 seconds
Chief Creative Officer	Joanna Monteiro
Director executivo criativo	Vinicius Dalvi
Group Creative Director	Victor Yves
Director criativo	Steven Turnbull
Redator	Steve Muzzin
Director, Digital Advertising and Strategy	Anita Gillman
SVP, Brand Director	Bobby Malhotra
Group Account Director	David Langlois
Director de contas	Richard Guy
Audio Creative Partner	Cristiano Pinheiro
Produção de som	Punch Audio
Sound Director	Cristiano Pinheiro
Sound Designer	Gustavo Guanaes
Sound Designer	Fernando Martinez
Produtor executivo	Lili Aragoni
Produtor	Fernanda Garroux
Agência de Mídia	STARCOM Canada
SVP, Media	Claus Burmeister
Director, Social	Bethany Castle
Director, Media Planning	Samantha Lacroce
Senior Social Specialist	Karin Polanco
Social Specialist	Kirsten Weaver
Social Coordinator	Michael Valente