Titulo | ASICS' Foot Type Test AD |
Agência | NEOGAMA |
Campanha | Foot Type Test AD |
Anunciante | ASICS Corporation |
Marca | Asics |
Data da primeira Transmissão/Publicação | 2017 / 5 |
Sector Empresarial | Calçado Unisexo |
Legenda | ASICS creates a thermochromic print ad that allows you to do your Foot Type test on it. |
História | Thousands of runners don't use the proper running shoes for their foot type. A print ad created for ASICS by the Brazilian agency Neogama uses a simple technology to help runners identify the right shoes for them. Using a thermochromic ink that reacts to the body heat, the FOOT TYPE TEST AD is able to determine the foot type of a person by showing clearly their footprint. All is needed is to stand on the magazine, over the determined area, to find out if the foot type is supinator (when the shoes wear themselves out on the outer area of the sole), pronator (wear themselves out on the inner area of the sole) or neutral (when the sole wears itself out uniformly). The ASICS' FOOT TYPE TEST AD can be seen on the cover of latest editions of the Runners and Women's Health magazines. |
Tipo de Mídia | Marketing editorial |
Comprimento | |
Director criativo | Márcio Ribas |
Director criativo | Fábio Mozeli |
Equipa criativa | Gabriel Marcondes |
Equipa criativa | Sávio Hatherly |
Equipa criativa | Pedro Rosas |
Equipa criativa | José |
Equipa criativa | Pedro Bortolini |
Equipa criativa | Michel Morem |
Attendance | Guilherme Nogueira |
Attendance | Renato Miguez |
Attendance | João Castro |
Attendance | Oleg Loretto |
Planeador | Maju Strasburg |
Director de media | Luiz Gini |
Director de media | Giuliana |
Director de media | Chekin |
Director de media | Cibele Perandin |
Director de media | Karem Pugliesi |
Production Management | Mariah Bayeux |
RTVC | Paula Alimonda |
Art Buyer | Vanessa Raad |
Art Buyer | Felipe Moro |
Publisher | Roger Pereira |
Publisher | Lucas Souza |
Motion Design | Marcos Thuki |
Producer | Ritmo Visual Filmes |
Realizador | Pedro |
Cinematografia | Marco Lomiler |
Produtor executivo | Patrick Caracas |
Producer | Mayra Donatelli |
Camera Assistant | Yilan Carvalho |
Colorist | Luca Leocádio |
Producer | Edu Luke |
Som | Juliana Cruz |
Production support | Bandits |
Graphic Production | Graphic Production House |
Director de publicidade | Mauricio Busin |
Director de publicidade | Thaise Oliveira |