With over 40,000 students from around the world, AU is Canada’s leader in distance and online education. The university has an over forty-year history of firsts in educational excellence and innovation, in areas of publishing, research, and post-secondary studies of all kinds.
Many competitors have cropped up in the distance education and online learning space, including leading Canadian and American Universities. While AU has a strong history of leadership and innovation, this reputation had waned some in recent years because of competitive pressures, aging technologies, and budget cutbacks that, in sum, has had an effect on the erosion of the brand.
Rebranding Athabasca University was a strategic move to reinvigorate the image of the university and more purposefully and strongly position it against upstart competition. We re-established the leadership position it had enjoyed, and told the story that innovation is at the centre of the university’s philosophy.
Many competitors have cropped up in the distance education and online learning space, including leading Canadian and American Universities. While AU has a strong history of leadership and innovation, this reputation had waned some in recent years because of competitive pressures, aging technologies, and budget cutbacks that, in sum, has had an effect on the erosion of the brand.
Rebranding Athabasca University was a strategic move to reinvigorate the image of the university and more purposefully and strongly position it against upstart competition. We re-established the leadership position it had enjoyed, and told the story that innovation is at the centre of the university’s philosophy.