Pós produção
at
Untold Studios
| Titulo | For Every Kind |
| Agência | AMV BBDO |
| Campanha | For Every Kind |
| Anunciante | Royal Society for the Prevention of Cruelty to Animals International |
| Marca | RSPCA |
| Data da primeira Transmissão/Publicação | 2024 / 4 |
| Sector Empresarial | Proteção, direitos dos animais e adopção |
| Filosofia | a new purpose was crafted to inspire people to support the RSPCA and the animal welfare cause: "Inspire everyone to create a better world for every animal." This purpose was then tested using the Loops technology platform, gathering feedback from thousands of individuals both within and outside the organisation. This ensured that the purpose truly reflected the RSPCA's values and would resonate with supporters, internal teams and the wider public. |
| Problema | For more than two centuries, the RSPCA has been pushing boundaries and raising standards to help animals live fairer and better lives. Now, in a pivotal moment, the charity introduces a new strategy designed to respond to the growing challenges faced worldwide and inspire a million acts of kindness for animals. To define its next 200 years, the organisation has partnered with global branding agency Jones Knowles Ritchie (JKR) to unveil a new purpose, positioning and branding. The charity has also tasked creative agency AMV BBDO to bring its new strategy to life through a powerful and empathetic brand platform. JAA delivered the media strategy and buying, which includes TV, Cinema, OOH and Digital; a launch partnership with Channel 4, Studio Lambert and Gogglebox will kick off the campaign. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Trilha sonora | Respect |
| Director de publicidade | Olivia Reid |
| Director de publicidade | Louise Stevens |
| Director de publicidade | Zoe Lomax |
| Director de publicidade | Sarah Durbin |
| Director criativo | Jack Smedley |
| Director criativo | George Hackforth-Jones |
| Chief Creative Officer | Nicholas Hulley |
| Chief Creative Officer | Nadja Lossgott |
| Equipa criativa | Sophie Beard |
| Equipa criativa | Mike Kennedy |
| Designer | Kate Whitley |
| Agency Account Team | Alex Bird |
| Agency Account Team | Henrietta Corley |
| Agency Account Team | Georgia Phillips |
| Produtor da agência | Edwina Dennison |
| Produtor da agência | Tara Megson |
| Produtor da agência | Polly Lowles |
| Produtor da agência | Joe Sloane |
| Planeador | Margaux Revol |
| Planeador | Kerrie Boyes |
| Produtora | Somesuch |
| Producer | Elly Camisa |
| Produtor executivo | Chris Watling |
| Realizador | Raine Miller |
| Pós-produção | Untold Studios |
| Pós produção | Ella Glazer |
| Produtor executivo | Tom Igglesden |
| Director criativo | Tom Raynor |
| VFX Artist | Adam Grint |
| CG Lead | Kanishk Chouhan |
| Som | Sound Tree |
| Sound Engineer | Luis Almau |
| Auditivo | Jay James |
| Cantor | Aretha Franklin |
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