James Nilsen-Misra
Production Designer / Art Director at Nilsen-Misra Studio
Cape Town, África do Sul
TituloKeep Growing
Agência
Campanha Keep Growing
Anunciante Evergreen Garden Care
Marca Miracle Gro
Data da primeira Transmissão/Publicação 2022 / 4
Sector Empresarial Silvicultura, horticultura e sementes
História Keep Growing tackles these challenges head-on. Evergreen has three lead brands across Europe and the UK that used the same positioning, Miracle-Gro, Substral and Fertiligène, but none were connecting with their audiences in a meaningful way. This campaign platform unites these into one Masterbrand and evolves the positioning to focus on the emotional benefit and personal growth that arises from the care of our gardens and green spaces.
Tipo de Mídia Viral
Comprimento
Mercado Áustria, França, Alemanha

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