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Alejandra González Pérez
Alejandra González Pérez
Advertising Manager at Spanish Ministry of Consumer Affairs
Madrid, Espanha
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Titulo#ToyStrike Case Study
Agência
Anunciante Spanish Ministry of Consumer Affairs
Marca Spanish Ministry of Consumer Affairs
Data da primeira Transmissão/Publicação 2022 / 1
História Are the toys sexist? Even if we can note some improvements in this area, the fact remains that the marketing of the genre in the field of games is still very present: pink colors and kitchens for girls, blue and cars for boys. To thwart this trend, the Spanish consumer ministry has called for a toy strike. By creating a kit especially for the occasion, people staged their toys protesting or going on strike, thus bringing the debate to the public square and thus succeeding in forcing the industrialists of the sector to commit to eliminating these differences.
Tipo de Mídia Branded Content
Communications Strategy Director

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