Titulo | The Trash Collection 2021 |
Agência | Try Reklamebyrå |
Campanha | The Trash Collection 2021 |
Anunciante | IKEA |
Marca | IKEA |
Posted | Novembro 2021 |
Sector Empresarial | Retalho, distribuição e cadeias de restaurantes |
História | Every year in Norway alone, over 3 million pieces of furniture are thrown away. Many of them from IKEA. As the champion of affordable products, IKEA furniture is therefore also seen as disposable - often ending up in the trash without good reason.So we addressed it head on. Through a brutally honest campaign, we went out and found real IKEA furniture that had been thrown away. We captured and collected actual IKEA “trash”; abandoned on the street, thrown at the dump and left behind at the beach. The furniture became an actual IKEA collection and the heroes of our campaign: The Trash Collection 2021. We gave the furniture a few spare parts and a wash, before putting them up for sale in IKEAs new second-hand stores - demonstrating how little it takes to give furniture a new life. |
Tipo de Mídia | Televisão |
Music Supervision | Apollo Music |
Produtora | Aparent |
Equipa criativa | Eirik Sørensen |
Equipa criativa | Caroline Riis |
Director de contas | Trond Sandø |
Project Manager | Marte Heiersted |
Designer | Jeppe Gjesti |
Adviser | Cecilie Helsvig |
Digital Producer | Erik Teigland |
Realizador | Niels Windfeldt |
Realizador | Kavar Singh |
Fotógrafo | Niels Windfeldt |
Director de fotografia | Oskar Dalsbakken |
Producer | Aleksander Aurdal |
FAD | Laura Ugolini |
Editor | Henrik Pedersen |
Music Supervision | Thore Garberg |
Marketing Manager | Frode Ullebust |
Marketing Communication Manger | Tobias Lien |
Marketing Communication Specialist | Kristin Berge Jahr |
Media Lead | Ulrikke Dahl |
Online Artist | Sindre Hammersbøen |
Grading/Online | Joakim Rissveds |
Som | Andreas Waag Martinsen |
Online Content Specialist | Susanne Reinertsen |
Online Content Specialist | Beverley Getz Ivin |
Integrated Media Manager | Åse-Marit Christensen |
Casting | Hannah Foldøy |
Produção | Alexei Moke |
Produção | Espen Saur |
BTS Photography | Espen Saur |
Gaffer | Levi Gawron |
Props | Alexei Mokel |
Director assistente criativo | Vic Bath |
Director assistente criativo | Dan Cummings |
Design Director | Jeff Watkins |
Designer | Jeff Watkins |
Designer | Rasna Jaswal |
Produtor da agência | Kathryn Brown |
Produtor da agência | Laura Dubcovsky |
Account Manager | Rob Feightner |
Account Management Team | Matt Sinuita |
Account Management Team | David Trembley |
Account Management Team | Allison-Diaz Mercado |
Strategy Team | Shaunagh Farrelly |
Strategy Team | Spencer MacEachern |
Director de publicidade | Melanie Somerville |
Director de publicidade | Brandon Durmann |
Designer gráfico | Elise Eik Ismar |