Produtor
at
Armoury NYC
| Titulo | You Win Some You Lose Some 1 |
| Agência | Fall Off The Wall |
| Campanha | You Win Some You Lose Some |
| Anunciante | N/A |
| Marca | MrQ |
| Data da primeira Transmissão/Publicação | 2023 / 3 |
| Sector Empresarial | Jogos, apostas e casinos online |
| Filosofia | Challenger online betting brand MrQ has launched a new campaign combining tongue-in-cheek humour with a refreshingly simple and straightforward message around gambling: you win some, you lose some. But ultimately, it's all about the thrill of playing. Created by creative agency Fall Off The Wall (FOTW) and produced by Armoury, the campaign introduces MrQ as a no-nonsense gaming brand that doesn’t take itself too seriously - and is a surprisingly honest player within an industry not known for transparency and truthfulness. The humorous campaign, directed by Armoury’s Simon Levene, centres on a series of six 30-second spots. In these relatively sarcastic, quick-fire win-or-lose vignettes we meet ‘The Player’ – a cool-as-a-cucumber character who plays things straight to the point of silliness, along with his portly sidekick and perfect comic foil. From sculpting a clay pot Ghost-style, to appearing on a retro game show, playing chess, or attempting the classic magic trick of whipping a tablecloth from under a dinner service, the Player comes out on top or fails spectacularly in different versions of the same scenario. Yet always remaining sanguine about the outcome – epitomising the ‘You Win Some, You Lose Some’ line in a colourful way. Creative agency FOTW developed the campaign for MrQ, crafting a series of comedic scripts for TV and digital, which were then brought to life by production company Armoury, together with director Simon Levene’s direction which focuses on humour, comic timing, craftsmanship and set design. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Bulgária |
| Produtora | Fall Off The Wall |
| Director de publicidade | Savvas Fellas |
| Director de publicidade | James Booth |
| Director de publicidade | Noel Zahra |
| Director criativo | Marlon Griffin |
| Produtor da agência | Charlotte Morgan |
| Senior Creative | Kieran Clark |
| Produtora | Armoury London |
| Realizador | Simon Levene |
| Director de fotografia | Ian Murray |
| Produtor executivo | Matt Hichens |
| Produtor | James McLaughlin |
| Production Service Company | Four Elementz |
| Service Company Executive Producer | Rosen Savkov |
| Editor | Mark Edinoff |
| Empresa de produção | Work Editorial |
| Grade | Electric Theatre Company |
| Colorist | Luke Morrison |
| Pós produção | Fall Off The Wall |
| VFX Lead | Mark Wingell |
| VFX Designer | Hieran Chauhan |
| Auditivo | Sounds Good Studio |
| Sound Engineer | MARTIN LEITNER |
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You Win Some You Lose Some
- MARCA:
- MrQ
- AGÊNCIA:
- Fall Off The Wall