| Titulo | SingleCut Notes IPA |
| Agência | Zulu Alpha Kilo |
| Campanha | SingleCut Notes IPA |
| Anunciante | SingleCut Beersmiths |
| Marca | SingleCut Beersmiths |
| Data da primeira Transmissão/Publicação | 2021 / 7 |
| Sector Empresarial | Bebidas alcoólicas |
| História | Introducing the first beer crafted to teach you guitar: Notes IPA. The four packs of the beer feature cans with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. For a live demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to see the finger positions for each chord right on the can, hear how the chords should sound and create shareable music. Cans even come with a crafty product innovation: an injection moulded guitar pick fitted right on the pull tab. These custom picks were carefully designed to pop open the beer and pop off for you to play with. |
| Tipo de Mídia | Packaging Design |
| Comprimento | |
| Mercado | Canadá, Estados Unidos |
| Director criativo | Zak Mroueh |
| Chief Creative Officer | Zak Mroueh |
| Realizador | James Graham |
| Director de publicidade | Rich Buceta |
| Redator | Vinay Parmar |
| ACD | Vinay Parmar |
| Producer | Kathryn Brown |
| Redator | Victoria Lee |
| Digital Strategist | Shaunagh Farrelly |
| Producer | Jackie Pal |
| Director de contas | Erin McManus |
| Director de fotografia | Sean Donnelly |
| Fotógrafo | Sean Donnelly |
| Director de arte | Kevin Sato |
| Designer | Kevin Sato |
| ACD | Kevin Sato |
| Editor | David James Findlay |
| Diretor de Estratégia | Spencer MacEachern |
| Producer | Houng Ngui |
| Editor | Felipe Chaparro |
| Pós produção | Noah Mroueh |
| Designer | Zoe Kim |
| Director de arte | Philippe Visaya |
| Social Media Team | Cecilia Bernasch |
| Director de publicidade | Dan Bronson |
| Director de publicidade | Danielle Palermo |
| Producer | Lauren Schell |
| Product Design | Spark Innovations Inc. |
| Director of Integrated Production | Ola Stodulska Studio |
| Director of Interactive Production | Ece Inan |
| Studio Artist | Jeannette Downes |
| Lead Production Artist | Ashleigh OBrien |
| Production Artist | Mila Lukezich |
| Web Developer | Gillian Black |
| Web Developer | Ariana Emond |
| Produtora | Zulubot |
| Produtora | Table of Content |
More Work
SEE ALLNotes IPA (Board)
- MARCA:
- SingleCut Beersmiths
- AGÊNCIA:
- Zulu Alpha Kilo
SingleCut Notes IPA
- MARCA:
- SingleCut Beersmiths
- AGÊNCIA:
- Zulu Alpha Kilo