| Titulo | THE SECOND FAMILY |
| Agência | DENTSU CREATIVE |
| Campanha | Reparing and Re-using |
| Anunciante | ecosystem |
| Marca | Ecosystem |
| Posted | Novembro 2021 |
| Sector Empresarial | Segurança pública, saúde e higiene |
| História | ecosystem is a classic recycling player, but it also acts to give a second life to electrical and electronic equipment: a real societal, environmental, and economic stake. This is the 2nd ecosystem campaign issue in the continuity of “A True Story”.Repairing, re-using are at the heart of the message to encourage the reflex action: entrust unused electrical and electronic appliances to ecosystem which will take them in charge in a secure, reliable way.We follow the adventure of a fridge that moves from one family to another, after having been through the hands of ecosystem. It shows that the same item can have several lives.A camera is attached to an old fridge to show what really happens once it leaves the first home. A realistic and rhythmic journey to its new life.Every year, ecosystem refurbishes +/-600,000 electrical and electronic appliances, to avoid extraction of natural resources to manufacture new equipment. |
| Problema | ecosystem is a non-profit eco-organisation that organises the collection, reuse, repair, de-pollution and recycling of WEEE for households and professionals (Waste Electrical and Electronic Equipment) and light bulbs. |
| Tipo de Mídia | Televisão e Cinema |
| Director de publicidade | Nathalie Yserd |
| Director de publicidade | Claire Lemarchand |
| Director de publicidade | Donatien Drilhon |
| Managing Diretor | Nathael Duboc |
| Director executivo criativo | Sébastien Zanini |
| Director de arte | Rudy Bamberg |
| Redator | Marc Sinègre |
| Planeador estratégico | Alexandra Servant-Rony |
| Planeador estratégico | Alexandra Em |
| Director de contas | Olivia Pioch |
| Project Manager | Adeline Benatier |
| Chefe de produção | Lola Brossollet |
| Produtor da agência | Diane de Bretteville |
| Produção | CONTROL FILM |
| Realizador | Frederic de Pontcharra |
| Producer | Hervé Dommange |
| Chefe de produção | Gabriel Chaussende |
| Empresa de design sonoro | OCTOPUS PRODUCTION |
| Producer | Claire Paillot |
| Compositor | All Goor Folk |
More Work
SEE ALLThe Given Name
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- Pilot
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Tondeuse
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Succulente
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Laisse
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Plante graphique
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Dipladenia
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Balcon
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L'Effet Jardiland - Film Animaux
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L'Effet Jardiland
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- JARDILAND
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