| Titulo | Fireproof Newspaper |
| Agência | HOY by Havas |
| Campanha | Fireproof Newpaper |
| Anunciante | Firefighters Foundation of Argentina |
| Marca | Noticias de la Comarca & Sesocio |
| Data da primeira Transmissão/Publicação | 2021 / 4 |
| Sector Empresarial | Instituições, organizações não governamentais |
| Legenda | Let's take care of our forests |
| História | This is an initiative aimed to educate the population in those areas where forest fires are generated daily. 95% of forest fires are intentionally produced by men and most of them are initiated with newspapers. In order to generate awareness of this problem and to raise funds and promote donations for the Firefighters Foundation of Argentina, Hava’s creative shop HOY developed the first fireproof newspaper. It was a special edition of a local media outlet in Patagonia. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Director criativo | María Lujan Donaire |
| Director criativo | Hernan Damilano |
| Redator | Nicolas Trapanese |
| Director de arte | Santiago Estévez |
More Work
SEE ALLAnthem for Inclusion
- MARCA:
- Disfam
- AGÊNCIA:
- HOY by Havas
Shield against cancer
- MARCA:
- FUCA/Racing/Martinez/KAPPA
- AGÊNCIA:
- HOY by Havas
Closets of freedom
- MARCA:
- UNFPA
- AGÊNCIA:
- HOY by Havas
Turn Off Your Brand
- MARCA:
- Earth Hour
- AGÊNCIA:
- HOY by Havas
Journal Mistake
- MARCA:
- Fundación Bomberos de Argentina
- AGÊNCIA:
- HOY by Havas
JACKET-ON
- MARCA:
- Flybondi
- AGÊNCIA:
- HOY by Havas
Crypto-Frequency
- MARCA:
- Sesocio
- AGÊNCIA:
- HOY by Havas
Errors (Eng.)
- MARCA:
- Flybondi
- AGÊNCIA:
- HOY by Havas