Titulo | Arrows |
Agência | 303 MullenLowe |
Campanha | Arrows |
Anunciante | Cancer Institute NSW |
Marca | Cancer Institute NSW |
Data da primeira Transmissão/Publicação | 2023 / 1 |
Sector Empresarial | Segurança pública, saúde e higiene |
História | Melanoma is one of the most common cancers among young Australians. In the endeavour of compelling them to respect the primary cause of melanoma - harmful UV radiation which is normally invisible to the naked eye - we created a powerful visual metaphor, in the form of sharp, incandescent arrows descending from the sky, much like UV does – constantly and ubiquitously. |
Tipo de Mídia | Televisão |
Comprimento | |
Produtora | Finch |
Managing Diretor | Joanna Gray |
Director executivo criativo | Bart Pawlak |
Director criativo | Adam Whitehead |
Director criativo | Head of Planning |
Chefe de produção | Skye Lanser |
Director de arte | Zac Goldberg |
Redator | Craig Merrett |
David Kennedy | |
Group Business Director | Jonathon Bates |
Client Services Director | Jennifer Gledhill |
Realizador | Derin Seale |
Director de fotografia | Tyson Perkins |
Producer | Claire Thompson |
Efeitos especiais | Platige Sound |
Compositor | Sonar Music |
Empresa de design sonoro | Sonar Music |
Compositor | Tim Bridge |
Sound Designer | Tim Bridge |
Empresa de produção | Arc Editing |
Editor | Drew Thompson |