Luis Leon / Lion
Creative Art Director at Agencia Vena
Lima, Perú
TituloCanyon
Agência
Campanha Destinations without Destiny
Anunciante We can be Heroes
Marca We can be Heroes
Data da primeira Transmissão/Publicação 2024 / 2
Sector Empresarial Acções caridade, fundações, voluntariado
História The Amazon River, Titicaca Lake, Gocta Falls: there are hundreds of natural wonders that exist in our country and throughout the planet.
But have you ever stopped to think what would happen if these places ran out of water? How would our irresponsibility and carelessness affect these places?
Unfortunately, we are already seeing signs of this: forest fires in Chile, loss of water levels in Peru, snowfalls that are now just memories. We cannot allow this situation to continue. The time to act is now.
This is the essence of our “Destinations without Destiny" campaign, a reimagining of what these famous natural destinations would be like and what names they would have if our negligence altered their 'destiny' irreversibly. All this with the purpose of raising awareness and opening people's eyes. If we want to preserve these wonders as we know them, we must stop polluting.
Tipo de Mídia Imprensa e publicações
Director criativo
Director criativo
Creative Art Director
Redator

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