Jack Fonseca
Sr. Creative Copywriter at DON
Buenos Aires, Argentina
TituloContradictions
Anunciante Erotique Pink
Marca Erotique Pink
Data da primeira Transmissão/Publicação 2009 / 1
História We are used to seeing news of cases of hatred towards the LGBTIQ+ community, racism, and xenophobia, almost daily. This news is constant, and the statistics are frightening. So, what about porn consumption statistics in the same countries. Looking at PornHub's annual consumption statistics, we discovered that they reflect a completely opposite reality and so the idea was born.

With this campaign we set out to break social mandates that historically have been doing so much harm, and that we still have a long way to go to overcome them.
Tipo de Mídia Imprensa e publicações
Comprimento
Equipa criativa

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