| Titulo | Reunited |
| Agência | Porta |
| Campanha | Reunited |
| Anunciante | Chilean Red Cross |
| Marca | Chilean Red Cross |
| Data da primeira Transmissão/Publicação | 2022 / 4 |
| Sector Empresarial | Instituições, organizações não governamentais |
| Legenda | #ChileanRedCross #RestoringFamilyLinks #Porta |
| História | Context: The purpose of the Restoring Family Links Program of the Chilean Red Cross is to find the whereabouts of missing people, restoring contact among relatives who have been separated as a result of a disaster or catastrophe. A program that is totally unknown in Chile, a country with over 7,000 seismic events a year. Idea: Inspired in a legend that there is a red thread connecting people who are destined to find each other, together with an artist we created two hand-embroidered works representing two of the biggest natural disasters in our country’s history: the 2010 earthquake and the 2015 tsunami. We use them to tell the story of two families who were reunited thanks to the program, letting Chileans know that our service can be fundamental at times of emergency like these. A work that is thanks to talent of visual artist María Lavanchy, who only used red and black thread embroidered on watercolor paper to make it. A creation that today allows us to raise the visibility to a program that is a vital assistance for all Chileans. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Redator | Felipe Alarcón |
| Produtor da agência | Mauricio Alvarez |
| Director criativo | Felipe Porte |
| Director de arte | Benjamín Sánchez |
| Produtor da agência | Constanza Figueroa |
| Fotógrafo | Nain Maslun |
More Work
SEE ALLThe Sound Truck - Track 3: Run away with me
- MARCA:
- Mobil Delvac
- AGÊNCIA:
- Porta
The Sound Truck - Track 2: Free girl
- MARCA:
- Mobil Delvac
- AGÊNCIA:
- Porta
The Sound Truck - Track 1: Don't fall in love
- MARCA:
- Mobil Delvac
- AGÊNCIA:
- Porta
The Sound Truck - Making Of
- MARCA:
- Mobil Delvac
- AGÊNCIA:
- Porta
The Sound Truck
- MARCA:
- Mobil Delvac
- AGÊNCIA:
- Porta
Earthquake
- MARCA:
- Chilean Red Cross
- AGÊNCIA:
- Porta
Tsunami
- MARCA:
- Chilean Red Cross
- AGÊNCIA:
- Porta
Re-united (Board)
- MARCA:
- Chilean Red Cross
- AGÊNCIA:
- Porta
Tsunami
- MARCA:
- Restoring Family Links Program
- AGÊNCIA:
- Porta