Telefónica Germany / o2 Deutschland - "The Visible Net (behind-the-scenes)"

Serviceplan Group

Serviceplan Group Munich, Alemanha

Prêmios

2501

Marca: Telefónica Germany / o2 Deutschland
País: Alemanha

Anunciante: O2 - Telefónica Germany Gmbh & Co.

Titulo	The Visible Net (behind-the-scenes)
Agência	Serviceplan Group
Campanha	The Visible Net
Anunciante	O2 - Telefónica Germany Gmbh & Co.
Marca	Telefónica Germany / o2 Deutschland
Data da primeira Transmissão/Publicação	2021 / 12
Sector Empresarial	Serviços de telecomunicações
Filosofia	To achieve this, innovative technology was combined with artistic skills. As a first step, the O₂ network signal was measured in various locations in Germany. Then, the data was transmitted to an LED bar hanging underneath a drone which converts the data into light impulses. The stronger the network signal, the brighter the light. With the aid of long exposure, photographer Kai-Uwe Gundlach was able to create a visible network from the light patterns of the LED bar.
Tipo de Mídia	Viral
Comprimento	150 seconds
Director de publicidade	Wolfgang Metze
Director de publicidade	Michael Falkensteiner
Director de publicidade	Brigitte Giels
Director de publicidade	Nikolaus Lemli
Director de publicidade	Stefanie Welter
Director de publicidade	Rafael Binczyk
Director de publicidade	Tobias Jacob
Director de publicidade	Nadine Zich
Director de publicidade	Franziska Günster
Director de publicidade	Sami Abubaker
Managing Partner	Lars Holling
Managing Partner	Leif Johannsen
Managing Partner	Patrick Matthiensen
Client Services Director	Saskia Kroschewski
Account Manager	Benedikt Bermel
Account Manager	Anna-Lena Munsch
Director criativo	Pavel Bondarenko
Director de arte	Pavel Bondarenko
Director criativo	Daniel Steller
Redator	Daniel Steller
Redator	Martin Gillen
Director de arte	Finnja Skornia
Director de arte	Tudor Cucu
Redator	Steven Hartmann
Director de arte	Theresa Fechler
Produtora	BWGTBLD
Creative Agency	Serviceplan Bubble