Editor
at
Ballistic
| Titulo | PIZZA HUT X IKEA Säva |
| Agência | Ogilvy Hong Kong |
| Campanha | PIZZA HUT X IKEA Säva |
| Anunciante | Pizza Hut |
| Marca | Pizza Hut |
| Data da primeira Transmissão/Publicação | 2020 |
| Sector Empresarial | Restaurantes e comida rápida |
| História | We combined the DNA of both brands to create the SÄVA, a flat-pack table inspired by the pizza ‘savers’ found in pizza boxes – only available to a lucky few who purchased the new pizza. Our campaign launched on Facebook and Instagram, the places our mass target audience spend most of their time online. |
| Filosofia | As just one of Pizza Hut’s many LTO promotions throughout the year, we were working on a limited budget – so our strategy was to create an idea that would combine both brands in a way that naturally grabbed people’s attention, was sharable online and generated demand for the product. Our campaign launched on Facebook and Instagram, the places our mass target audience spend most of their time online. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Regional Chief Creative Officer | Reed Collins |
| Director executivo criativo | John Koay |
| Director executivo criativo | Matthew Nisbet |
| Director criativo | Michele Salati |
| Director assistente criativo | Ollie Davis |
| Director assistente criativo | Amy Cheng |
| Director de arte | Soenar Santoso |
More Work
SEE ALLSkydaddy & Tyler Cryde - 'Tear Gas'
- MARCA:
- Skydaddy & Tyler Cryde
- AGÊNCIA:
- Ballistic
No Bad Blood
- MARCA:
- SOBI
- AGÊNCIA:
- MHP Communications
Romesh Ranganathan
- MARCA:
- CALM
- AGÊNCIA:
- Great Guns
Never Stop Exploring
- MARCA:
- The North Face
- AGÊNCIA:
- Marits Roberts
Ride
- MARCA:
- Sprite
- AGÊNCIA:
- Ogilvy Hong Kong
Food Truck
- MARCA:
- Sprite
- AGÊNCIA:
- Ogilvy Hong Kong
Music
- MARCA:
- Sprite
- AGÊNCIA:
- Ogilvy Hong Kong
Me Time
- MARCA:
- Sprite
- AGÊNCIA:
- Ogilvy Hong Kong
Tweet
- MARCA:
- Sprite
- AGÊNCIA:
- Ogilvy Hong Kong