| Titulo | Financial Fairness |
| Brief | Women grow up in a culture that tells them they are bad with money. They are constantly served the cultural narrative that women are reckless and incapable around finances. Is it any wonder that so many of them believe it? BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment. |
| Agência | FCB Canada |
| Campanha | Remove gender bias from dictionaries |
| Anunciante | BMO |
| Marca | BMO Bank |
| Posted | Dezembro 2020 |
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
| História | Women grow up in a culture that tells them they are bad with money. They are constantly served the cultural narrative that women are reckless and incapable around finances. Is it any wonder that so many of them believe it? BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment. |
| Problema | BMO has a strong track record of championing the advancement of women – from the bank’s long-standing support of women entrepreneurs, to achieving 40% female leadership within the bank itself. In an industry that’s traditionally run by men, for men, BMO stands out as a bank that invests in women. BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment. |
| Tipo de Mídia | Interatividade |
| Produtora | Untitled Films |
| Empresa de produção | Rooster Post Production |
| Pós produção | Alter Ego |
| Chief Creative Officer | Nancy Crimi-Lamanna |
| Chief Creative Officer | Jeff Hilts |
| Group Creative Director | Andrew McPhee |
| Group Creative Director | Jeremiah McNama |
| Director assistente criativo | Elma Karabegovic |
| Redator | Shannon McCarroll |
| Broadcast Producer | Anne Marie Martignago |
| Chief Strategy Officer | Shelley Brown |
| Planeador | Eryn LeMesurier |
| Managing Diretor | Tracy Little |
| Group Account Director | Erin Howes |
| Director de contas | Allison Lochhead |
| Supervisor de conta | Ali Gayowski |
| Project Manager | Camille Vangroll |
| Realizador | Hubert Davis |
| Produtor executivo | Peter Davis |
| Produtor de linha | Trudy Turner |
| Director de fotografia | Kiel Milligan |
| Editor | Michelle Czukar |
| Produtor executivo | Samantha MacLaren |
| Colorist | Eric Whipp |
| Flame Artist | Darren Achim |
| Música | Apollo |
| Music Director | Daenen Bramberger |
| Compositor | Daenen Bramberger |
| Produtor executivo | Tom Hutch |
| Casting | Shasta Lutz |
| Casting | Jigsaw Casting |
| Agência de Mídia | Um |