Titulo | This passion knows no gender |
Agência | Fahrenheit DDB |
Campanha | This passion knows no gender |
Anunciante | Backus |
Marca | Cristal |
Data da primeira Transmissão/Publicação | 2023 / 4 |
Sector Empresarial | Cervejas, sidras |
Filosofia | To support the Peruvian Women's Football Team and increase its fan base, Fahrenheit DDB and Cristal, the beer brand that is the official sponsor of the national football team; created the campaign "This passion knows no gender". The campaign is composed of several pieces that play with the homonyms. Edison Flores is one of the best football players in Perú. These pieces are based on audio, as prejudice is visual. In this case, in the middle of the narration of recent football matches, in which everyone believes or assumes that they are listening to a play by Edison Flores, it is revealed that it is Scarleth Flores who makes the extraordinary play that can be heard. |
Tipo de Mídia | Interatividade |
Comprimento | |
Director de publicidade | Alejandro Molina |
Director de publicidade | Diego Devoto |
Director de publicidade | Daniel Villarán |
Director de publicidade | Eduardo Miro Quesada |
Director de publicidade | Alexia Barragan |
Director de publicidade | Fernando Salas |
Director de publicidade | Daniel Ramirez |
Partner/CCO | Ricardo Chadwick |
Partner/General Brand Director | Alberto Goachet |
Director executivo criativo | Sergio Franco |
Creative Copywriter | Alejandra Fernández |
Director de arte | Piero Roncall |
Innovation Manager | Andrea Corvetto |
Project Manager | Anaís Mercado |
Production and Content General Manager | Vanessa Díaz Llontop |
Produtor executivo da agência | Carolina Chávez Tapia |
Digital Director | Giuliana Lazo |
Planning General Manager | Jose Rodriguez |
Research Planner | Renato Aguilar |
Social Media Manager | Alexander Agüero |
Community Manager | Alejandro Loarte |
Produtora | Canica Films |
Realizador | Verónica Vasquez |
Produtor executivo | María Teresa Benvenuto |
Assistant director and executive producer | Thaís Comitre |
Director de fotografia | Mathis Willaerts |
1st AC | Luis Diaz |
2nd AC | Johns Cordova |
Field producer | Nathalli Maguiño |
Production Assistant | Lorena Ortiz |
Production Assistant | Juan Pablo Urbano |
Production Assistant | Elian Dueñas |
Costume | Maria Fernanda Vasquez |
Wardrobe Assistant | Patricia Vega |
Props | Angel Sanchez |
Production Mobility | Sandro Gonzales |
Production Mobility | Jhonny Correa |
Catering | David Sotelo |
Police Protection | Juan Carlos Mamani |
Police Protection | Victor Condezo |
Casting | Luis Miguel Diaz |
Pós produção | Grecia Studios |
Music / Sound Design | Sordo |
Audio General Producer | Nicola Pedreros |
Sound Designer | Luis Garcia |
Executive Sound Producer | Andrea Ortega |
Executive Sound Producer | Natalia Gamarra |
Audio Post Production | Jairo Chavez |
Audio Post Production | Miguel Tataje |
Post Production Coordinator | Mónica Cárdenas |
2D Artist | Piero Roncall |