Titulo | @imma.gram |
Agência | FRED & FARID Shanghai |
Campanha | New flavor Magnum Matcha |
Anunciante | Unilever |
Marca | Magnum |
Data da primeira Transmissão/Publicação | 2020 / 8 |
Sector Empresarial | Gelados |
Legenda | Never Stop Playing |
História | #NeverStopPlaying is about daring to be yourself without worrying about anyone’s judgment. In the TVC, we can discover the eye-catchy Imma having fun and riding a longboard among the surprised crowd of the Japanese megalopolis while enjoying her Magnum matcha Ice-cream. |
Problema | This new campaign is following the Magnum global creative platform “Never Stop Playing”: an attitude about being true to your pleasure – whatever it is. The luxury ice-cream brand wanted to put an accent on the Japanese origin of the new matcha flavor with a playful twist. The main objective of the campaign was to launch the highly anticipated Japanese matcha flavor in mainland China while increasing the brand’s awareness in a particularly competitive market. This was the first flavor created specifically for the Chinese market |
Tipo de Mídia | Viral |
Comprimento | |
Actor/celebridade | @imma.gram |
Chief Creative Officer | Fred & Farid |
Director executivo criativo | Feng Huang |
Director assistente criativo | Jean-Baptiste le Divelec |
Redator | Sihan Jin |
Director de arte | Dagny Rozniak |
Estrategista | Karen Ge |
Estrategista | Si Liu |
Supervisor de conta | Chelsea Lin |
Supervisor de conta | Sherry Zhang |
Produtor da agência | Tilda He |
Director de publicidade | Benny Xu |
Director de publicidade | Terrence Wu |
Director de publicidade | Aubrey Xu |
Director de publicidade | Min Lim |
Director de publicidade | Vicky Xu |
Produtora | Nion Tokyo |
Chief Executive Officer (CEO) | Moriya Takayuki |
Producer | Yumi An |
Producer | Yuna Hori |
Producer | Kosuke Onishi |
Producer | Lin Yin |
Produtor de linha | Nobuki Ogawa |
Realizador | Chris Rudz |
Director de fotografia | Andrzej Rudz |
Pós produção | Cutters Studios |
Editor | Luc-Yan Picker |
Editor | Ruri Abe |
CGI | Ani-cafe |