BlueCross BlueShield Costa Rica - "The Wake Up Ads"

Havas Costa Rica

Havas Costa Rica San Jose, Costa Rica

1268

Esse anúncio faz parte da Coleção ACT Responsible

Marca: BlueCross BlueShield Costa Rica
País: Costa Rica

Anunciante: BlueCross BlueShield

Titulo	The Wake Up Ads
Agência	Havas Costa Rica
Campanha	The Wake Up Ads
Anunciante	BlueCross BlueShield
Marca	BlueCross BlueShield Costa Rica
Posted	Agosto 2021
Sector Empresarial	Seguros
Legenda	BLUECROSS BLUESHIELD COSTA RICA MADE STUDY-BASED RADIO SPOTS TO PREVENT YOU FROM FALLING ASLEEP WHILE DRIVING
História	Car accidents are one of the main causes of death in Costa Rica, and many of those accidents happen because people fall asleep while they drive at night. So, as an insurance company BlueCross BlueShield Costa Rica that is always looking after every single one of our clients and potential ones, we wanted to take action into this problem. A study from MindLab, a British neuromarketing research firm, stated that men and women wake up to different sounds, because of how our brains evolved throughout the years, it has developed sensitivity to certain sounds depending on the gender of each person. And based on that study, we wanted to address the problem differently. In addition to the sounds, we created horror stories with some of those sounds in them, creating the first radio spots scientifically made to wake you up. We aired them on the main radio stations between 11pm and 4am, the hours where most of the accidents took place. We did theses horror stories before anyone else became one.
Tipo de Mídia	Rádio
Comprimento	58 seconds
Chief Marketing Officer (CMO)	Inés Monge
Chief Executive Officer (CEO)	Diego García
Chief Creative Officer	Josafat Padilla
Director de arte	Roberto Morales
Director criativo	Sebastian Quirós
Redator	Vladimir Badilla Contreras
Redator	Daniel Calderón
Redator	Diego Castro
Director associado de arte	Andrea Castro
Designer gráfico	Melissa Rojas
Animação	Melissa Rojas
Director de contas	Jacqueline Castillo
Executivo de contas	Jose Brenes
Executive Production Director	Walter Benavides