BNP Paribas - "Top of the bill (130s)"

Hungry and Foolish

Hungry and Foolish Paris, França

1687

Titulo	Top of the bill (130s)
Agência	Hungry and Foolish
Campanha	Top of the Bill
Anunciante	BNP Paribas
Marca	BNP Paribas
Posted	Novembro 2021
Sector Empresarial	Comunicação institucional
História	This campaign took place during the 2nd lockdown. To offer its shopkeepers unprecedented visibility, BNP Paribas, in partnership with the National Federation of French Cinemas has decided to use the billboards of closed cinemas to put them on the top of the bill.More than 40 shopkeepers were featured on movies posters that transformed them into superstars : Cobblers, grocers, record store owners… A dozen of cinemas across France were refashioned.All posters were shot by Marcel Hartmann, the famous movie poster photographer and edited by his partner Rage Man.
Tipo de Mídia	Case Study
Realizador	Matthieu Reinartz
Director criativo	Emmanuel François-Eugène
Chief Strategy Officer	Enguerran Barreau
Redator	Loïc Andriamiarina
Director de arte	Benoît Métivier
Fotógrafo	Marcel Hartmann
Director de contas	Alexandre Pecard
Project Manager	Caroline Guillier
Producer	chemoul patricia
Planeador estratégico	Claire Roselier