Donate Life - "Frederick Jones"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Estados Unidos

8279

Titulo	Frederick Jones
Agência	Leo Burnett Chicago
Campanha	Names
Anunciante	DonateLife America
Marca	Donate Life
Posted	Outubro 2016
Sector Empresarial	Doação de sangue, órgãos
Legenda	One organ donor saves many lifes.
História	When someone enters their name in the registry, their body someday will save six lives. So we decided to show that your name can literally save six people—by showing six first names within common American full names. We poured through hundreds of names to find the most interesting hidden names—like “Abe” within “Elizabeth”, or “Liam” within “William,” while at the same time, keeping the full name as short as possible. The simple ad, with a call to visit registerme.org, raised awareness to show how easy it is to use your name to register and make a real difference for people on the organ waiting list.
Tipo de Mídia	Imprensa e publicações
Director executivo criativo	Jon Wyville
Director executivo criativo	Dave Loew
Fotógrafo	Jeff Sciortino
Chief Creative Officer	Britt Nolan
Director de contas	Megan Lally
Director assistente criativo	Doug Burnett
Redator	Soham Chatterjee
Redator	Kamil Kowalczyk
Executivo de contas	Kaley Meier
Associate Producer	Laurel Schwartz
Associate Producer	Greta Nitzke
Fotógrafo	Jake Brusha
Produtor da agência	Greta Nitzke
Produtor da agência	Laurel Schwartz
Director de publicidade	David Fleming
Director de publicidade	Hilary Czarda