Titulo | Choices - Route 4 |
Agência | Publicis London |
Campanha | Choices - Depaul Trust |
Anunciante | Depaul |
Marca | Depaul Trust |
Posted | Setembro 2002 |
Sector Empresarial | Instituições, organizações não governamentais |
História | This interactive ad allows viewers to choose the way the story develops. It is a fictionalised account of the descent of an ordinary teenager into homelessness. At various points, viewers are presented with the choices faced by the boy, and can use their TV remote control to decide what he should do. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Reino Unido |
Produtora | Ridley Scott Creative Group |
Realizador | Jake Scott |
Producer | Kai Hsiung |
Produtor | Vittorio Giannini |
Produtor da agência | Judy Ross |
Director criativo | Jon Williams |
Design Director | Joanna Perry |
Design Director | Damon Troth |
Designer multimédia | Jon Williams |
Designer multimédia | Jason Anderson |
Designer multimédia | Kirsty Robinson |
Designer multimédia | Denise Rozney |
Redator | Damon Troth |
Compositor | Colin Smith |
Account Handler | Anita Zanesco |
Marketing Manager | Dave Redfern |
Account Manager | Anita Zanesco |
Director de arte | Damon Troth |
Director técnico | Jon Williams |
Associate Creative Director/Copywriter | Joanna Perry |