Eduardo  Marques
CCO at Publicis Spain
Madrid, Espanha
TituloHelivery
Agência
Campanha Forbes Helivery
Anunciante Forbes
Marca Forbes
PostedMai 2012
Sector Empresarial Jornais, revistas e livros
Legenda Why deliver at the bottom when our readers are at the top?
História The launch of Forbes Brazil demanded something as prestigious as the publication and as exclusive as its readers. So we selected a handful of influential executives to deliver a special launch edition of Forbes Brazil. But instead of delivering the magazine the traditional way, we delivered each copy, one by one, by helicopter. 
Resultado Successfully  managed to cut through the clutter and deliver the magazine in a way that was impossible for any CEO to ignore. Helivery gave Forbes Brazil the credibility it needed to talk directly to its target audience. A launch that matched the Forbes brand perfectly.
Tipo de Mídia Case Study
Produção de som
Realizador
Produtora
Director de publicidade
Supervisor de conta
Director de contas
Produtor
Director de arte
Redator
Director criativo
Director executivo criativo
Director executivo criativo
Group Creative Director

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started