Titulo | Helivery |
Agência | . |
Campanha | Forbes Helivery |
Anunciante | Forbes |
Marca | Forbes |
Posted | Mai 2012 |
Sector Empresarial | Jornais, revistas e livros |
Legenda | Why deliver at the bottom when our readers are at the top? |
História | The launch of Forbes Brazil demanded something as prestigious as the publication and as exclusive as its readers. So we selected a handful of influential executives to deliver a special launch edition of Forbes Brazil. But instead of delivering the magazine the traditional way, we delivered each copy, one by one, by helicopter. |
Resultado | Successfully managed to cut through the clutter and deliver the magazine in a way that was impossible for any CEO to ignore. Helivery gave Forbes Brazil the credibility it needed to talk directly to its target audience. A launch that matched the Forbes brand perfectly. |
Tipo de Mídia | Case Study |
Produção de som | S de Samba |
Realizador | Alex Miranda |
Produtora | TratorFilmes |
Director de publicidade | Antonio Camarotti |
Supervisor de conta | Natalie Bursztyn |
Director de contas | Carolina Rocha |
Produtor | Mauricio Granado |
Director de arte | Rafael Rizuto |
Redator | Rafael Donato |
Director criativo | Eduardo Marques |
Director executivo criativo | Claudio Lima |
Director executivo criativo | Fred Saldanha |
Group Creative Director | Anselmo Ramos |