Titulo | Pepsi Code |
Agência | Sancho BBDO |
Campanha | Pepsi Code |
Anunciante | PepsiCo Inc. |
Marca | Pepsi |
Data da primeira Transmissão/Publicação | 2021 / 12 |
Sector Empresarial | Bebidas carbonadas |
Legenda | Pepsi hacked every website |
História | Brands spend millions to appear on different websites around the world using different formatsthat are often inefficient, but we found out a simpler way to bring Pepsi to all websites aroundthe world. We posted in Twitter an HTML code and invited our followers to use it and hack the HTML source code of any website they want, so our brand message will show on pages that we've neverimagine we can place our brand in: Nasa, The White House, Tesla, Google, The New York Times and more. |
Tipo de Mídia | Social Media |
Comprimento | |
Director de publicidade | Mario Lagos |
General Creative Director | Daniel Alvarez |
General Creative Director | Diego Contreras |
Director criativo | Jose Ariel Hernandez |
Director criativo | Andres Lancheros |
Redator | Juan Diego Rivera |
Director de arte | Juan-David Pérez |
Executivo de contas | Nicolás Jaramillo |
Digital Content | María-Alejandra Altafulla |