NRJ Belgium & Pink Ribbon - "Mix4Boobs (Board)"

Ogilvy Social.Lab Belgium

Ogilvy Social.Lab Belgium Brussels, Bélgica

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Marca: NRJ Belgium & Pink Ribbon
País: Bélgica

Anunciante: NRJ Belgium / Pink Ribbon

Titulo	Mix4Boobs (Board)
Agência	Ogilvy Social.Lab Belgium
Campanha	Mix4Boobs
Anunciante	NRJ Belgium / Pink Ribbon
Marca	NRJ Belgium & Pink Ribbon
Data da primeira Transmissão/Publicação	2021 / 9
Produto	Awareness campaign for breast cancer
Sector Empresarial	Associações de informação e de luta contra doenças
História	Breast Cancer awareness is high amongst older women, but young women often overlook their vulnerability to the disease. To support Pink Ribbon's efforts during Breast Cancer Awareness Month, NRJ Radio tackled this challenge with #MixForBoobs: an impactful social experience leveraging DJ’s techniques to familiarise young women with breast self-examination. To teach the lifesaving gestures, we enlisted the help of artists and influencers who demonstrated each movement on specially created boob-shaped vinyl records. With a 7K€ media budget, the campaign achieved 21M global reach, 99% positive sentiment on social media and an earned media value 112X higher than the invested budget .
Tipo de Mídia	Case Study
Account Manager	Sabrina Schuller
Account Manager	Alyssia Cnudde
Chief Client Officer	Christophe Crasselts
Estrategista	Julie Frédérickx
Estrategista	Beatriz Chufani
Estrategista	Victoria Van Wymeersch
Chief Creative Officer	Pete Case
Director executivo criativo	Jan Teulingkx
Director executivo criativo	Gabriel Araujo
Equipa criativa	Antoinette Ribas
Equipa criativa	Grégory Ginterdaele
Equipa criativa	Clémentine Bailly
Equipa criativa	Marine Queré
Equipa criativa	Pieter Decanniere
Creative Manager	Gabriela Toader
Designer	Rebecca Vallicon
Media Manager	Mathieu de Moor
Media Manager	Inès Banga
Media Manager	Reginald Forrest
Media Manager	Nicolas Dewael
Influence	Stefan Bisoux
Influence	James Baldwin
Influence	Rahul Titus
Influence	Molly Theron
PR manager	Laura Verbeelen
Realizador	Lisa Carletta
Fotógrafo	Lisa Carletta
Director de fotografia	Romain Ferrand
Produtor da agência	Sofie Van de Wauwer
Empresa de produção	Hyper Film
	Friction Production
Compositor	DJ ND
Compositor	JANEE
Retocador digital	Yelle Vandenbruaene
Retocador digital	Yelle @ the Living Room