ZUMAR Projects Unit - "The Bright Invader case board"

Agencia Laika

Agencia Laika Guayaquil, Equador

2320

Titulo	The Bright Invader case board
Agência	Agencia Laika
Campanha	The Bright Invader
Anunciante	The Municipality of Guayaquil
Marca	ZUMAR Projects Unit
Data da primeira Transmissão/Publicação	2021 / 5
Sector Empresarial	Governo e outras instituições
História	The day gaming fought against skin cancer… Ecuador is located in a region highly exposed to ultraviolet radiation, increasing Melanoma Skin Cancer rates among its citizens. The sun has become the ultimate villain to fight from this new reality, so we decided to bring the danger of sun exposure to the world of game streaming. To achieve this, we adjusted the brightness settings of the most popular video games to an excruciating maximum; a simple action that transformed streaming into annoying and lethal sessions. On World Melanoma Day, we joined forces with BroooTv (the largest gaming channel in the country) to bring the dangers of excessive light to streaming sessions and raise awareness about skin cancer among their fans. During the live event, we reached more than 50 thousand people in different countries. Streamers answered hundreds of comments and questions about skin cancer in real-time, along with prevention guidelines, starting a conversation within a community that thought itself to be invincible.
Tipo de Mídia	Case Study
Director criativo	Eduardo Chiriboga
Chief Executive Officer (CEO)	Adrián Burgos
Director de arte	Santiago Rentería
Redator	Carlos Cruz
Content Creator	Mariel García
Designer gráfico	Deniss Chang