EDP Institutional - "Flashes of Light"

MSTF Partners Lisboa, Portugal

5317

Marca: EDP Institutional
País: Portugal

Anunciante: EDP

Titulo	Flashes of Light
Agência	MSTF Partners
Campanha	Flashes of Light
Anunciante	EDP
Marca	EDP Institutional
Data da primeira Transmissão/Publicação	2016 / 4
Sector Empresarial	Autoridades energéticas e hidráulicas
Legenda	EDP 40 years The story repeats. The energy renews.
História	The idea emerged from a very simple premise: is there any energy greater than that born from a great love story between a man and a woman? We tell the story of a love that starts when the protagonists are 7 years old (1983) and unfolds until they are both nearly 40 (now in 2016). A love that starts with a flash: a flash of lights. Through lights switched on and off, we accompany these 2 children as they grow and mature. Each flash of light to each other builds a stronger relationship. We feel involved with this friendship that grows and turns into love. We feel that this story could be ours. Like the energy of EDP, human energy also has not end, is renewed in each love story, in every family, in every home.
Filosofia	Like the energy of EDP, human energy also has not end, is renewed in each love story, in every family, in every home.
Problema	EDP, a multinational operating worldwide and leader in the energy sector in Portugal, asked the agency for a film to celebrate its 40 years in business with its millions of customers. The request was clear and direct: A strong idea was needed to celebrate the date to appeal to people’s emotions and make people forget what normally comes to mind when thinking of the EDP brand: electricity bills at the end of the month! A corporate film that would bring people closer to the brand, creating with them a relationship of greater complicity and, in some way, leaving a message of positive energy for the next 40 years.
Resultado	Campaign started on April and is still running.
Tipo de Mídia	Televisão e Cinema
Comprimento	90 seconds
Trilha sonora	"Grow" from Frances
Director criativo	Lourenço Thomaz
Director criativo	Susana Sequeira
Redator	Cristina Amorim
Director de arte	Orlando Gonçalves
Planeador estratégico	Tomás Froes
Executivo de contas	Mafalda Clara
Agency TV Producer	Pedro Domingos
Produtora	Ministério do Filmes
Producer	Alberto Rodrigues
Realizador	Marco Martins
Director de fotografia	Kaká
Produção de som	Ameba