| Titulo | Optink (135s) |
| Brief | 3 Germans die every day awaiting an organ transplant.But only 0,001% of Germans donate their organs – because of an opt-in system that requires explicit consent without keeping record of it, leaving the decision to unaware families. Yet, all it takes to opt-in is carrying proof of consent. Whatever its form.25% of Germans are inked.#OPTINK is the free tattoo to become an organ donor.A valid proof of will that allows to express consent and inform decision-makers (families).A life commitment turned into a commitment for life.+550 tattoo studios involved and transformed into organ donor recruitment centers+4500 tattoos recorded = +31500 potential lives saved+2.8bi free impressions |
| Agência |
McCann Worldgroup Germany
|
| Campanha |
Optink
|
| Anunciante |
Junge Helden
|
| Marca |
Junge Helden
|
| Data da primeira Transmissão/Publicação |
2023 / 1
|
| Sector Empresarial | Doação de sangue, órgãos
|
| História | Every day, 3 people in Germany die awaiting an organ transplant. While 84% of Germans support organ donation, only 0,001% eventually donate. Mainly because the government maintains an "opt-in" system that requires explicit consent and fails to implement a national register. Leaving final decision makers, family members, unaware of their loved one's will. Yet, all it takes to opt-in is to carry proof of consent - whatever its form. 1 in 4 Germans are inked.#Optink, the free tattoo to become an organ donor. A proof of will. A statement. A life commitment, for life. |
| Tipo de Mídia |
Case Study
|
| Advertising Agency |
McCann Germany
|
| Lead Front-End Developer |
Chris Taylor
|
| Head of Print Production |
Oliver Hugo
|
| Director executivo criativo |
Cédric Astrella
|
| Director executivo criativo |
Donovan Bryan
|
| Director assistente criativo |
Guto Kono
|
| Senior Copywriter |
Schakir Islamow
|
| Director criativo |
Mateo Fernandez
|
| Global Lead |
Carmen Bistrian
|
| Senior Copywriter |
Gabriel Abrucio
|
| Social Media Manager |
Pierre-Jean Bernard
|
| Chief Creative Officer |
Julien Calot
|
| Grouphead Web Development |
Carsten Schneider
|
| Motion Designer |
Etienne Philippe
|
| Group Experience Director |
Darren Jones
|
| Creative Excellence Manager |
Connie Bedenk
|
| Chief Creative Officer |
Goetz Ulmer
|
| Director criativo |
Bjoern Seib
|
| Produtor |
Sabine Schmalenbach
|
| Director criativo |
Farah El Feghali
|
| Director de arte |
Goncalo Gameiro
|
| Director de contas |
Jan Wilhelm
|
| Head of Project Management |
Alexandra Znaty
|
| Director de contas |
Hajar El Kalaji
|
| Media Relations Manager |
Julia Suedholter
|
| Designer multimédia |
Launde Morel
|
| Software Engineer |
Keith Charlton
|
| Director técnico |
Behzad Noroozi
|
| Chief Project Manager Digital |
Justine Maroux
|
| Project Director Digital |
Duc-Huy Tran
|
| Junior Account Manager |
Constantin Muehlenhaupt
|
| Cinematografia |
Ian Scheer
|
| Fotógrafo |
Dirk Laessig
|
| Creative Support |
Pedro Americo
|