Pedro Americo Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
PHNX is a celebration of creativity with no limitation, being it free of charge. Plus, it's an amazing chance to see which ideas are going to compete through the year. Being one of the first awards, you get the chance to have a preview of what is coming.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Diversity is important, always. Having people from different areas of the industry grants a different perspective and, consequently, a different outcome. That is one of the exciting aspects of PHNX.
What do you think of the idea of free entry until the shortlist stage?
By being it a democratic award, you get to see fresh and bold ideas that sometimes don't get the attention it deserves for a purely budgetary reason. Celebrating creativity should be for everyone.
How would you define the perfect PHNX Awards winner?
Simple. Meaningful. Impactful.
What is having the biggest impact on creative trends at the moment?
A.I., tech solution-oriented ideas, purposeful ideas and hopefully entertaining ideas, too.
Who would you nominate as your two or three “creatives of the year”?
Danilo Boer, Rafael Pitanguy and Adrian Botan.
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