paddypower.com - "A Premier League With"

Officer & Gentleman

Officer & Gentleman Madrid, Espanha

4308

Esse anúncio faz parte da Coleção ACT Responsible

Marca: paddypower.com
País: Espanha

Anunciante: Paddy Power PLC

Titulo	A Premier League With
Agência	Officer & Gentleman
Campanha	Warm Up, We Are Coming Out
Anunciante	Paddy Power PLC
Marca	paddypower.com
Data da primeira Transmissão/Publicação	2019 / 2
Sector Empresarial	Cultura, ócio e desporto
Legenda	Come Out and Play!
História	For the first time in history, there are over one million openly LGBTQ people in the UK alone. In other words, 1 in 50. That means one of them is happy, self-confident and proud of their sexuality… and the other 49 are Premier League footballers. Because isn’t it curious that, out of the hundreds of male footballers in the Premier League, not a single current player is openly gay? That’s why, as an official partner of the Brighton & Hove Pride Festival 2018, Paddy Power wants to show our support by encouraging our national heroes to come out and become role models, not only on the field, but off it as well. Because a Premier League with gay players shouldn’t be a fantasy league. On Saturday, August 4th, Paddy Power launched their float in the Brighton & Hove Pride Parade: the first official bus for gay professional footballers. Fabulous, fierce, and with all the rainbow trimmings…and absolutely no one on it. Because while the LGBTQ community has made incredible progress in other levels of society, when it comes to professional football, there’s still no gay in game. With their empty bus amongst the hundreds of other teeming with people, Paddy Power sent a powerful statement about the state of play in professional football, and a special message to any professional footballers who might be considering coming out: We’re ready when you are. Gay professional footballers, the fans have come out to support you, now it’s your turn to... Come Out and Play! Film advertisement created by Officer & Gentleman, Spain for Paddy Power, within the category: Public Interest, NGO
Tipo de Mídia	Imprensa e publicações
Director executivo criativo	Alex Katz
Director de arte	Alex Katz
Redator	Javi Iñiguez de Onzoño
Executivo de contas	Inma Ortega
Director de arte	Luis Álvarez
Director de arte	Daniel Marco Muñoz
Producer	Carmen Caravaca
Director de contas	Alejandro Fata
Planeador estratégico	Ainara Aizpuru
Redator	Mónica Gramunt
Managing Diretor	José Ortiz
Produtor da agência	Natalia Maure
Realizador	Esteban Perles
Produtor executivo	Kike Gasca
Camera / Editor	Alba Saldaña
Produtora	McNulty