| Titulo | Real Performance |
| Agência | Sancho BBDO |
| Campanha | Real Performance |
| Anunciante | General Motors Corp. |
| Marca | Chevrolet |
| Data da primeira Transmissão/Publicação | 2023 / 1 |
| História | Trucks always look so slick in ads. BUT THE PERFECT TRUCK FOR A REAL TRUCKER IS THE ONE THAT DOWNRIGHT PERFORMS ON REAL ROADS. THE PROBLEM Wandering around those real roads grabbing shots that prove this... is … well, fraught. It's expensive, it drags on, Geeze! it's nigh on impossible. THE SOLUTION There is a tool that has recorded millions of kilometers: Google Maps. Through it we identify all the references of our trucks that have been tested on the most difficult roads and turned them into the official image for our regional campaign. |
| Tipo de Mídia | Integrated Media/360 Activation |
| Comprimento | |
| Director criativo | Cristian Camilo Díaz |
| Vice President (VP) | Natalia Perez |
| Director executivo criativo | Daniel Alvarez |
| Produtora | Falre |
| Vice President (VP) | Mario Lagos |
| Managing Diretor | Andres Mauricio Carvajal |
| Vice President (VP) | Juan Camilo Laverde |
| Vice President (VP) | Mara Fernanda Duque |
| Director executivo criativo | Diego Contreras Jaramillo |
| Executive Director | Luisa Márquez |
| Planning Director | Sebastián Quiroga |
| Director de arte | William Niño |
| Head of Business Affairs | Yasmin Sedano |
| Designer | Jose Huertas |
| Executive Assistant | Roberto Aguirre |
| Editor | Rafael Araoz |
More Work
SEE ALLWelcome To The Group (board)
- MARCA:
- Nosotras Women Connecting
- AGÊNCIA:
- PHD
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- MARCA:
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- AGÊNCIA:
- PHD
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- MARCA:
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- AGÊNCIA:
- Sancho BBDO
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- MARCA:
- Liga Colombiana Contra el Cáncer
- AGÊNCIA:
- Sancho BBDO
The Mother Fucker Line
- MARCA:
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- AGÊNCIA:
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