Titulo | Don't Know Your Place |
Titulo (língua original) | #Minohodoshirazu |
Agência | Wieden + Kennedy |
Campanha | #Minohodoshirazu |
Anunciante | Nike |
Marca | Nike |
Data da primeira Transmissão/Publicação | 2016 / 8 |
Sector Empresarial | Vestuário |
Filosofia | The phrase "Minohodoshirazu" is typically used as an insult directed at people who are seen as overly ambitious. However, Nike believes that "not knowing your place"and not placing limits on yourself, is an ideal mindset for athletes. By combining the idea of "Minohodoshirazu" with "Japanese athletes challenging their limits,"we wanted to give the phrase a surprising, positive meaning.Agency: Wieden + Kennedy, |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Produtora | Dictionary Films |
Realizador | Omri Cohen |
Director executivo criativo | Mike Farr |
Director criativo | Hiroshi Kuyama |
Director criativo | Azsa West |
Director de arte | Yohey Adachi |
Redator | Takeshi Amata |
Redator | Andrew Miller |
Produtor executivo | Peter Grasse |