Peter Grasse
Founder at Mr+Positive Tokyo
Tokyo , Japão
TituloDon't Know Your Place
Titulo (língua original)#Minohodoshirazu
Agência
Campanha #Minohodoshirazu
Anunciante Nike
Marca Nike
Data da primeira Transmissão/Publicação 2016 / 8
Sector Empresarial Vestuário
Filosofia The phrase "Minohodoshirazu" is typically used as an insult directed at people who are seen as overly ambitious. However, Nike believes that "not knowing your place"and not placing limits on yourself, is an ideal mindset for athletes. By combining the idea of "Minohodoshirazu" with "Japanese athletes challenging their limits,"we wanted to give the phrase a surprising, positive meaning.Agency: Wieden + Kennedy, 
Tipo de Mídia Televisão e Cinema
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