Titulo | Courage Amanda |
Agência | Ogilvy UK |
Campanha | Courage is Beautiful |
Anunciante | Unilever |
Marca | Dove |
Data da primeira Transmissão/Publicação | 2020 / 4 |
Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
História | In times of crisis we are reminded that beauty isn’t about how you look, but what you do. And during the pandemic, frontline workers demonstrated the epitome of this beauty, showing us there is no greater expression of yourself than the qualities of selflessness, compassion and bravery. After long hours and double shifts, they looked exhausted, with deep, skin-blistering marks across their faces left from protective masks. Despite their appearance, they were resilient, continuing to fight day after day to save lives. We saw beauty in this courage. Our idea was simply to honour them by featuring their powerfully beautiful portraits in DOOH, thanking them directly for their selfless care while showing the world that Courage is Beautiful. |
Tipo de Mídia | Imprensa e publicações |
Executive Vice President | Alessandro Manfredi |
Marketing Manager | Divya Singh |
Brand Manager | Laura Douglas |
Global Executive Creative Director | Daniel Fischer |
Chief Creative Officer | Brian Murray |
Group Creative Director | Christian Horsfall |
Director de arte | Christian Horsfall |
Director assistente criativo | Pam Danowski |
Redator | Pam Danowski |
Chief Strategy Officer | Tom Kenny |
Managing Diretor | Aviva Groll |
Director de contas | Beth Blatch |
Account Coordinator | Rebecca Tummers |
Produtor da agência | Marie-Pierre Toure |
Produtor da agência | Eric Thompson |
Editor | Eric Thompson |
Print Producer | David Scanlon |
Head of Project Management | Mike Kerry |
Editor | Chris Murphy |
Produtor executivo | Kristina Anzlinger |
Assistant | Nathan Olszewicki |
Compositor | Kevin Sargent |
Director criativo | Juliana Paracencio |