UN World Environment Day - "The Death of The Warsaw Palm"

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Titulo	The Death of The Warsaw Palm
Brief	‪A popular public art piece and one of symbols of Warsaw - the plastic palm tree has changed its meaning to become a haunting environmental message: An artificial tree became a real, but withered one on the World Environment Day. The gesture was broadcasted by every major news outlet in Poland and hundreds globally. That happened entirely thru earned media.‬
Campanha	The Death of The Warsaw Palm
Anunciante	UN World Environment Day
Marca	UN World Environment Day
Posted	Julho 2020
Sector Empresarial	Meio ambiente e ecologia
História	Out of 50 most polluted cities in the European Union, 36 are in Poland. Education is needed. On the World Environment Day we were to start a nationwide discussion about air pollution and climate crisis.
Tipo de Mídia	Interatividade
Comprimento	92 seconds
Director criativo	Jarek Wiewiorski
Chief Executive Officer (CEO)	Marek Szynal
Director criativo	Levan Muskhelishvili
Director de arte	Tengiz Begoidze
Director de arte	Barbara Borka?a
Director de arte	Feliks Marciniak
Chief Executive Officer (CEO)	Marcin Piecewicz
Digital Manager	Bartosz Pajak
Equipa criativa	Edyta Kotowicz