Titulo | Inspired by Cadillac |
Agência | Leo Burnett Mexico |
Campanha | Inspired by Cadillac |
Anunciante | Cadillac |
Marca | Cadillac |
Data da primeira Transmissão/Publicação | 2019 / 5 |
Sector Empresarial | Automóveis |
Filosofia | Federico Russi, Leo Burnett Mexico’s Chief Creative Officer, noted that "younger generations believe Cadillac is not a cool brand but history says another thing and shows that Cadillac has always inspired pop culture. To prove it we gathered the 3,225 songs inspired by Cadillac and chose 7 of them to create a script using just lyrics from songs inspired by the brand." |
Tipo de Mídia | Interatividade |
Comprimento | |
Produtora | Landia |
Director executivo criativo | Federico Russi |
Director criativo | Guto Kono |
Director de arte | Guto Kono |
Redator | Pablo Miranda |
Chefe de produção | Roberto Collazo |
Account Manager | Bernardo Verduzco |
Chief Marketing Officer (CMO) | Pedro Ruiz |
Realizador | RODRIGO SAAVEDRA |
Produtor | Thomas Amoedo |