N/A - "The confinement´s voice"

Grey Worldwide Mexico

Grey Worldwide Mexico Mexico City, México

2956

Marca: N/A
País: México

Anunciante: N/A

Titulo	The confinement´s voice
Agência	Grey Worldwide Mexico
Campanha	The confinement´s voice
Anunciante	N/A
Marca	N/A
Data da primeira Transmissão/Publicação	2021 / 1
Sector Empresarial	Agências de publicidade
Filosofia	Based on and narrated by its protagonist, this story shows Roger Aparicio, a man who lived four years in prison for a crime he did not commit and seeks to build awareness and empathize around the issue of confinement. The pandemic put us to the test, forced us to be locked up to take care of ourselves and to prevent the spread of the virus. However, living locked up weighs us down and conditions us, it distresses us and with each passing day, it is even more difficult to remain isolated at home. At a time when there is no clarity on the duration of confinement, what better than the voice of a person, who lived a long time locked up, to give us a message of reflection, hope and perspective? Roger Aparicio spent 4 years of his life unjustly locked up, in prison; for a crime that he did not commit and his voice reaches us in the middle of a confinement that seems endless and his story is now told through "The voice of the confinement", an initiative towards empathy and awareness, which will be available for all Latin America through the different media. Roger Joel Aparicio Avendaño was accused of having committed aggravated robbery against the police officer César Aquino, and previously claimed to have been forced to sign the personal search certificate where he recognized the crime, even though he was innocent. On September 3rd, 2013, the Judicial Power in Peru sentenced him to 10 years in prison and from September 2013 to February 2017 he was imprisoned for almost four years. His story is the protagonist of #LaVozDelEncierro, an idea promoted by the Grey México agency and the production house The Kubricks, which seeks to raise awareness about the importance of isolation and see it from another point of view, but also to generate tolerance and empathy with those around us , "Because staying inside is also helping." Now that outbreaks associated with the pandemic have appeared in many countries of the world and that millions of people return to a scene of confinement, #LaVozDelEncierro intends to influence from a different and very human angle in an act necessary for all those who have the possibility to do so : take care of your health and that of everyone by staying at home.
Tipo de Mídia	Viral
Comprimento	82 seconds
President	Luis Gaitán
Chief Creative Officer	Luis Gaitán
General Manager	Coral Arnedo
Director criativo	Daniel De León
Director assistente criativo	Raquel Chavez
Editor	Fernando Villalvazo
Digital & Project Manager Director	Daniela Valentine
Project Manager	Itzamaray Chacon
Social Media	Cesar Medina
Developer	Andrés Murillo
Executivo de contas	Mayte Gutiérrez
Produtora	Kubricks
Realizador	Milovan Radovic
Produtor executivo	Julieta Kropivka
Production Supervisor	Rossana Velasco
Financial Manager	Elia Palomino
Assistant Director	Mauricio Chichizola
Field Producer	Del Mate Producciones
Produtor	Rafael Acuña
Production Assistant	Mario Alberto Ruiz Tello
Production Secretary	Anto Nella Fleming Tello
Director de fotografia	César Vallejos "Chengue"
Focus Puller	Ricardo Pigati
Dolly Operating Technician	Geraldo Curonisk
Dolly	PCR
Mobility	Enrique Pastor
Mobility	Raul Canales
Pós produção	The Kubricks
Editor	Milovan Radovic
Online / Colorization	Rodolfo Muñante
Produção de som	La Sonora
Testimony	Roger Aparicio