| Titulo | Beyond taste it's a devotion 1 |
| Titulo (língua original) | Más que gusto, es devoción |
| Agência | McCann Worldgroup Colombia |
| Campanha | Beyond taste it's a devotion |
| Anunciante | Bimbo Bakeries |
| Marca | Bimbo |
| Data da primeira Transmissão/Publicação | 2023 / 4 |
| Sector Empresarial | Drogarias, lojas especializadas |
| Filosofia | Tostadas and Tostaos Bimbo face fierce competition in Colombia, with bakeries that flood every corner of the neighbourhoods. That's why Bimbo decided to launch an integrated campaign aimed at elevating the significance of our toasts, turning them into a ritual – a ritual that accompanies the mornings and afternoons of Colombians, elevating them into something sacred. Because Beyond the taste, eating Tostadas and Tostaos Bimbo is devotion. |
| Tipo de Mídia | Imprensa e publicações |
| Produtora | Austria Films |
| Chief Creative Officer | Diana Triana |
| Director criativo | César Cadena |
| Director criativo | Juan Manuel Prieto Moreno |
| Director de arte | Daniel Puentes |
| Director de arte | Cristhian Castellanos |
| Redator | Jairo Restrepo |
| Redator | Paula Gutierrez |
| Redator | Felipe Gómez Muñoz |
More Work
SEE ALLBeyond taste it's a devotion 3
- MARCA:
- Bimbo
- AGÊNCIA:
- McCann Worldgroup Colombia
Beyond taste it's a devotion 2
- MARCA:
- Bimbo
- AGÊNCIA:
- McCann Worldgroup Colombia
Beyond taste it's a devotion
- MARCA:
- Bimbo
- AGÊNCIA:
- McCann Worldgroup Colombia
Numbers 3
- MARCA:
- Bank of Bogotá
- AGÊNCIA:
- McCann Worldgroup Colombia
Numbers 2
- MARCA:
- Bank of Bogotá
- AGÊNCIA:
- McCann Worldgroup Colombia
Numbers 1
- MARCA:
- Bank of Bogotá
- AGÊNCIA:
- McCann Worldgroup Colombia
Women Rewrite Women
- MARCA:
- El Tiempo Newspaper
- AGÊNCIA:
- MullenLowe SSP3 Colombia
Gun 1
- MARCA:
- March for Our Lives
- AGÊNCIA:
- MullenLowe SSP3 Colombia