Tencent Medipedia APP - "TRACES OF PAIN"

Tencent Shenzhen, China

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Titulo	TRACES OF PAIN
Agência	Tencent
Campanha	TRACES OF PAIN
Anunciante	Tencent Medipedia
Marca	Tencent Medipedia APP
Data da primeira Transmissão/Publicação	2020 / 10
História	The sensation of pain is an alarm signal sent through our body. Nevertheless, to live in a stressful, fast-paced world today, it seems quite common for many to endure and ignore their pain, until it develops and becomes insufferable, eventually leaving people with traces of pain. What we try to feature in our stories is the visual symbol of pain – scars. Tencent Medipedia is Tencent's online medical-information platform that offers professional and educational content for the public. Based on the true cases from the platform, we hope to tell the stories behind people’s scars, and reveal their silent fight against diseases. These scar stories are great examples of how advances in medical technology are making incisions smaller and help people heal better. More importantly, we want to emphasize that If people became more aware of their pain, they might save themselves from having scars.
Tipo de Mídia	Imprensa e publicações
Director de arte	Ken Lin
Director criativo	Yolanda Zheng
Redator	Zita Zou
Director de arte	Jasmine Zhu
Brand Director	Hunter Zhang
Director executivo criativo	Akae Wang
Redator	Akae Wang
Project Manager	Junhao Ma
Project Director	Nichole Yu
Director de contas	Amber Fang
General Manager	Vincent Li
Assistant Art Director	Sonja Xu