Titulo | First Timers |
Agência | adam&eveDDB |
Campanha | First Timers |
Anunciante | Unilever |
Marca | Marmite |
Data da primeira Transmissão/Publicação | 2023 / 9 |
Sector Empresarial | Gorduras de untar |
História | The film features two puppets who try out putting Marmite on a slice of toast for the first time, they are invited to “stroke that” “push that” and “lick that” via a series of suggestive scenarios. |
Problema | Marmite is targeting young adults with a playfully suggestive campaign inviting them to experience their first time with Marmite, after YouGov research revealed that 43% of 18-24 year olds in the UK have never tried the spread. |
Tipo de Mídia | Televisão |
Comprimento | |
Audio Post | 750mph |
Group Executive Creative Director | Ben Tollett |
Chief Creative Officer | Richard Brim |
Director criativo | Colin Booth |
Director criativo | Ben Stilitz |
Project Manager | Linda-Aileen Macfarlane |
Managing Partner | Tom White |
Director de contas | Max Sullivan |
Director de contas | Carrie Pollock |
Account Manager | Lydia Barber |
Business Affairs | Layla Husted |
Business Affairs | Jamie Hirst |
Business Affairs | Martin Eels |
Design | King Henry |
Head of Design | Paul Knowles |
Agência de Mídia | MindShare |
Diretor dos Negócios | Tess Domenet |
Account Manager | Anna Mason |
Executivo de contas | Megan Wieland |
PR Agency | W Communications |
Campaign Director | Grace Jackson |
Director assistente criativo | John Wilkinson |
Director de contas | Paige Hartley |
Director de contas | Cameron Webb |
Account Manager | Ella Bull |
Produtora | Smuggler |
Produtor executivo | Fergus Brown |
Produtor | Amelia Hanbury |
Realizador | Guy Shelmerdine |
Director de fotografia | Jan Cabalka |
Empresa de produção | Shift Post |
Editor | Saam Hodivala |
Pós-produção | Absolute Post |
Production Assistant | Megan Shaw |
Efeitos especiais | Kieran Baxter |
Lead Artist | Kieran Baxter |
Colorist | Dave Ludlam |
Music Agency | Big Sync Music |
Empresa de design sonoro | Sam Ashwell |
Mix | Sam Ashwell |
Integrated Producer | Brittany Littlewood |
Planeador | Liora Ingram |
Director de contas | Natasha Irwin |
Director de contas | Ismaila Bojang |
Diretor de Estratégia | Alexandria Oliver |
Realizador | Jess O’Donohoe |
Pós-produção | Kirsty Ratcliffe |
Music Supervision | Alicia Leinot |
Produtor de som | Olivia Ray |