Creative Director, Content Writer, Copywriter
at
Al-Futtaim Health
Dubai, Emirados Árabes Unidos
| Titulo | Cervical Cancer Check-up |
| Campanha | Cervical Cancer Check-up |
| Anunciante | Al-Futtaim Health |
| Marca | Al-Futtaim Health |
| Posted | Julho 2022 |
| Sector Empresarial | Hospitais e clínicas |
| História | January is Cervical Cancer month across the UAE. It's also one of the second largest cancers in the country, which is why early detection of the cancer which is 100% treatable is a major communication point. Given the conservative nature of the subject, we created a simple action-driven message that called for a check-up through the clever visual symbol that said everything while communicating this rather sensitive subject to women, especially in the UAE. We backed it up with a free consultation at HealthHub Clinics to encourage footfall. Released on Jan 2022, there was a huge shift in positive responses and leads through social media where the ad was run with a full campaign of email shots and posts (covering causes, symptoms and issues), plus outdoor pushing the campaign forward, despite the Covid pandemic taking centerstage. |
| Tipo de Mídia | Imprensa e publicações |
| Creative Director/ Content Head | Cherry Koshy |
| Director de arte | Wael Khammash |
| Senior Copywriter | Cherry Koshy |
| Marketing Director | Bassel Bakkar |
| Illustrator | Wael Khammash |
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