Neo Rui Xin
TituloNeighbours
Agência
Campanha Neighbours
Anunciante Housing & Development Board, Singapore
Marca Housing & Development Board, Singapore
Data da primeira Transmissão/Publicação 2020 / 1
Sector Empresarial Sector imobiliário
Legenda Designed for Life. Not just for Living.
História A black-naped oriole flies through the new Housing & Development Board eco-town in Singapore and introduces us to its neighbours. Through its cheeky and cheery view of its neighbours we can see how HDB's new estates are built in harmony with nature and enhance the quality of life for people from all walks of life.
Filosofia We made a local bird – a Black Naped Oriole - the narrator and hero of our film. Through her tongue-in-cheek view of her neighbours (Singapore residents in the adjoining HDB estates), it showed not just that HDB estates are built in harmony with nature, but also how HDB’s planning and buildings have a positive impact on the lives of its residents.
Problema Over the last 60 years HDB have put more than roofs over heads of residents. Their many public spaces and eco-planning are designed to enhance the quality of lives. We needed to highlight these facts which can often be overlooked by residents.
Resultado Positive response in social media and brand affinity scores.
Tipo de Mídia Televisão e Cinema
Comprimento
Trilha sonora Song Zu Singapore
Mais Informações https://www.hdb.gov.sg/cs/designedforlife/home.html
CGI
Chief Creative Officer
Director criativo
Director criativo
Redator
Redator
Director de arte
Produtor executivo da agência
Produtor executivo da agência
Chief Strategy Officer
Client Services Director
Director de contas
Account Manager
Film Director
Director de fotografia
Producer
Producer
Film Editor
Colorist
Colorist
Post-production Producer
Online Artist
Music Creative Director
Compositor
Music Producer
Sound Engineer
Música
Film Production Company/Photographer
Pós produção
CGI Executive Producer
VFX Director
VFX Producer
Supervisor de clientes
Supervisor de clientes

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