Sagar Rahurkar
Integrated Creative Director at Consultant
Mumbai, Índia
TituloRoadside ‘form’ stall
Anunciante Mahindra & Mahindra
Marca Mahindra Champion (3 wheeler, commercial vehicle)
Data da primeira Transmissão/Publicação 2006 / 1
História The Brief
To introduce Mahindra champion – a 3 wheeler, commercial vehicle.

The Idea
We had an insight “Fix income”. Roadside ‘form’ stalls are very common in India. These are frequented youth who are looking for gainful employment. The form stall is a perfect place to introduce them to the Mahindra champion – a 3 wheeler, commercial vehicle that ensures a steady income to the owner-entrepreneur. The point being that owing the vehicle is almost like having a steady job.
Tipo de Mídia Ambient
Creative Consultant - Art

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