Titulo | Roadside ‘form’ stall |
Anunciante | Mahindra & Mahindra |
Marca | Mahindra Champion (3 wheeler, commercial vehicle) |
Data da primeira Transmissão/Publicação | 2006 / 1 |
História | The Brief To introduce Mahindra champion – a 3 wheeler, commercial vehicle. The Idea We had an insight “Fix income”. Roadside ‘form’ stalls are very common in India. These are frequented youth who are looking for gainful employment. The form stall is a perfect place to introduce them to the Mahindra champion – a 3 wheeler, commercial vehicle that ensures a steady income to the owner-entrepreneur. The point being that owing the vehicle is almost like having a steady job. |
Tipo de Mídia | Ambient |
Creative Consultant - Art | Sagar Rahurkar |