• Played a pivotal role in creating and launching innovative Visual Identity for Sports Directory
• Led a full rebranding programme across all customer touchpoints, including offline channels
• Re-developed marketing collateral, including advertising that resonates with target markets
• Ensured that all designs are consistent with Sports Directory’s new corporate identity guidelines
• Carried all-new branding across multiple social media channels and email marketing campaigns
• Oversaw design of two 400-page annual catalogues ensuring all designs are reader-friendly
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