Loui Bowes
Director criativo at T&Pm
London, Reino Unido
TituloArgos Mood Hotel
Agência
Campanha Argos mood hotel
Anunciante Argos
Marca Argos
Data da primeira Transmissão/Publicação 2022
Sector Empresarial Drogarias, lojas especializadas
História Argos - the UK retailer is famous for its toys and tech. But when they started selling super stylish furniture, they had no showrooms to display it. Argos launched ‘The Mood Hotel’ - A hotel inspired by Pinterest, furnished by Argos. Using Pinterest data we de-coded the interior trends of 2022. Turning mood boards into real-life hotel rooms. Giving journalists, influencers and shoppers a chance to experience Argos’ furniture in real life. We took digital to the real world, then back again for further inspiration. With Pinterest boards of the rooms and 360 walk throughs, making every product shoppable.
Tipo de Mídia Interatividade
Comprimento
Chief Creative Officer
Director executivo criativo
Director criativo
Equipa criativa
Equipa criativa
Designer

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