Titulo | Broadcast For Blood |
Agência | McCann Worldgroup Romania |
Campanha | Broadcast For Blood |
Anunciante | International Commitee of Red Cross |
Marca | Red Cross National Society |
Data da primeira Transmissão/Publicação | 2019 / 4 |
Sector Empresarial | Doação de sangue, órgãos |
História | Romania ranks last in the EU for registered blood donors. People donate massively only when there’s a tragedy on the news. Transfusion centres are over capacity one day, then empty for months after. The Romanian Red Cross wanted to educate people about the importance of donating blood constantly. We hijacked the news by creating a new media: microphone flags that ask for blood donors. Using our simple innovation, every microphone became a call to action for the blood types in need. This means massive exposure live on TV, in prime time, especially during the news. |
Tipo de Mídia | Relações públicas |
Comprimento | |
Agency | MRM//McCann |
Produtora | Unlimited Communications |
Director executivo criativo | Catalin Dobre |
Director criativo | Bogdan Costin |
Director de arte | Mihai Constantinescu |
Redator | Paula Ionescu |
Director de contas | Dana Hogea |
Director de contas | Diana Patriche |
Director de contas | Alina Masgras |
Director de contas | Olga Tudor |
Director de contas | Ioana Silviu Lefter |
Director de contas | Nadia Lazar |
Director de contas | Iuliana Tudor |
Director de media | Victor Croitoru |
Director de media | Alexandru Pascu |
PR Director | Lavinia Chican |
PR Director | Mihaela Dumitrascu |
PR Director | Alexandra Tanasescu |
Produtor da agência | Petre Bruma |
Digital Creative Director | Laura Belc |
Digital Creative Director | Alex Budin |